Home » Blog

Category: Blog

Virtual Home Staging

I’ve been hearing about virtual home staging almost as long as I’ve been in the business as a home staging instructor. That covers a lot of years, and as you might expect, the concept of virtual home staging has become more accepted, and the results have gotten much nicer. It used to be you’d see these somewhat awkward looking photos of virtually staged rooms that, to me, were a little distracting. But that’s not the case anymore.

What is Virtual Home Staging?

Basically, virtually home staging is home staging done on the computer rather than in the actual room. When actual staging would be cost prohibitive, virtual home staging is a very good alternative.

Buyers are looking at homes online before they ever get into the car and drive around. It used to be that you didn’t want the listing to be a “drive by” — a home that lacks curb appeal and just doesn’t entice buyers to even stop and get out of the car. Now, drive bys still happen but we also see the click-by phenomenon, for lack of better word. this means you have buyers looking at home after home online, they start clicking through photos and when they aren’t impressed with your home’s online photos then they probably won’t visit in person.

Lots of things can cause the buyers to keep on clicking and move on to other, more appealing homes. Sometimes it’s poor photo quality. Sometimes it’s something that really can’t be addresses with any kind of staging such as having small, dark rooms, when they (like most buyers) are looking for something airy and open.

Other times, buyers click on by just because the home is vacant and the photos of empty rooms just don’t look enticing. Ideally, a home would be staged “IRL” as the kids say (in real life), but if that isn’t possible, virtual staging can help get buyers interested.

Vacant rooms just don’t look that good in person or in photos, but especially in photos. Naked rooms are just, well, not that interesting. They also reveal the home’s weaknesses without giving the rooms any of the benefits of being dressed up with color and coziness. Yes, buyers will still see the home in all its vacant glory when they visit. But when they’re in the space, it’s easier to imagine what they could do with it.

Virtual home staging can turn plain, stark rooms into spaces where people actually want to be. It can show the home in its best light, and give buyers ideas about the possibilities. When you compare the prices of virtual staging to actual home staging, you’re looking at maybe a quarter of the price or less.

Don’t discount the power of good photos. I once sold a house in Portland, Oregon to a couple from Flagstaff, Arizona soley based on photos. (The listing photos as well as some additional photos that their agent took.)

Here’s a virtual home staging service if you want to check it out.

7 Reasons to Start a Home Staging Business

Home staging is a great business to start if you’re interested in home decorating, design, and real estate. If you have artistic/visual/design-related skills and a knack for making things look good, it could be the perfect business. It’s also a business that pays well. If you’ve been thinking about starting a home staging business, read on…

Here are 7 reasons to start a home staging business:

  1. You can earn a good living

Home staging pays well. You can make anywhere between $50-$150 per hour. Keep in mind that not all of your work time will be billable hours, but the rates are definitely sustainable if you want to earn good money.

2. It’s fulfilling work

When you stage a home for sale, you’re helping someone. Because of your skills, those home sellers can walk away with extra money in their pocket. You’ve helped someone.

3. You get to use your creativity

One of the best things about being a home stager is the fact that you get to tap into your creative side every day. If you’ve never had a job before that allows you to use your creativity, you’ll be amazed at how just this one aspect of home staging can give you joy on a daily basis.

4. It’s pretty easy to become a home stager

You don’t have to go to school for years to be able to start a home staging business. As someone who has been involved in home staging training since 2005, I know that there are plenty of routes you can take to get into the business. You can be entirely self-taught, you can go to in person training sessions, you can take an online program, or you can find some combination of methods that works the best for you. You don’t need a home staging certification, although many new stagers find that it helps. A lot of programs try to convince you that you need a special certification or credential of some kind but that simply isn’t the case.

5. Set your hours

Home stagers often work weekends and evenings, but aside from that aspect, you’ll have control over your schedule. How early do you want to have to be somewhere? You can decide. How many days do you want to work per week? You can decide. When do you want to take your vacation? It’s up to you. Want to have afternoons free so you’re home when school get out? Just set it up that way. It’s your business.

6. Spend your work day around things you love

Do you love real estate? How about pretty rooms, home decorating stuff, flowers, throw pillows… That’s your work day.

7. You don’t need a lot of money to start

Home staging is a business you can start without a big budget. A lot of the marketing channels you have available are free or low-cost. You don’t need to invest in furniture and accessories in order to start. You can always build up your inventory over time once you’re up and running.

Take our free home staging course if you’re ready to get started.

How to Start a Home Staging Business in 2018

Have you been thinking about starting a home staging business? Here’s a quick overview of how to start a home staging business in 2018.

You often see home staging listed as one of the best businesses to start, and it’s been that way over a decade. There are good reasons why home staging is a perennial favorite.

First, it’s relatively easy to get into this business. You don’t need any specific degree, certification, or credential to become a home stager. You do need good training so that you can do excellent work for your clients. There are many home staging books that can teach you how to do it, and you can learn right here on our site, for free. Go to our home page and find the home staging course links to get started.

Home stagers can make very good money, and you can control how much you work and take time off when you want to. It’s fair to say that $50 per hour is attainable as a home stager, and you could even see earnings of $75 or $100 per hour as you progress.

Once you have the training and have developed your skills to the point where you can do professional-quality work, start marketing yourself as a home stager in your area.

Thanks to HGTV and other media exposure, more people know about home staging than ever before. In the past, part of your business strategy would have been to educate the market about the benefits of home staging, so that you can find people willing to pay for your service. It’s a lot easier to sell home staging now since s many people are already aware of the value you provide when you stage homes for clients.

In addition, social media gives you plenty of marketing outlets. You can use Facebook, Pinterest, Instagram, Twitter, and more, which enable you to reach out and find a local audience, establish credibility, position yourself as an expert, and network with other professionals. You can do this for free, or you can run ad campaigns such as sponsored posts on Facebook and Instagram that won’t cost you a lost of money.

You also have a lot of good options for getting a great-looking website for not a lot of money, if you’re starting up on a budget. Platforms like WordPress, Squarespace, Wix, and Weebly give you a range of options for building your own site using ready-made templates.

Your website will be one of the main ways that clients find you. Put up examples of your best work and let people get to know you a bit through your “About” or bio page.

For more information on starting a home staging business, take our free course.