When I wrote my first home staging course back in 2005, staging was a lot less mainstream than it is now. It used to be something only Realtors, interior decorators, and very savvy home sellers knew much about. “What is home staging?” was a question I heard all the time!
When starting a home staging business years ago, part of the challenge was to educate the public about what the service is all about and why they need it. Thankfully things have changed.
Since this course is written for anyone to be able to get a complete staging education, you may find that some of the information presented seems like common knowledge to you if you are already familiar with the concepts.
If you fall into that category, then congratulations, you have a head start! I still think you will find some useful nuggets of info. And it never hurts to reinforce the knowledge you already have.
If you’re totally new to home staging, don’t worry, by the end of the course you’ll be more knowledgeable than many working in the field.
What is Home Staging?
Home staging is properly preparing a home for sale.
Home staging is easy once you understand it.
I plan on teaching you to understand it, not just follow checklists. That way you’ll never make the kind of obvious mistakes that you sometimes see in homes that are professionally staged. I’ll mention some of those mistakes as we get further in.
There may be some debate about whether or not a single individual invented home staging. My belief is that home staging is a natural process to go through when getting ready to sell, so it seems hard to believe it was invented by one person. It’s a lot like washing and cleaning up your car so you can get a good price when you sell it, or putting on a nice suit when you’re going to a job interview.
It just makes sense. It may have been named by someone, but that isn’t the same thing as inventing the concept.
When I sold my first house, I didn’t know what home staging was in terms of being something with a special name. But I was able to go through my home and make the changes that you would make as a home stager, in order to make it more appealing to buyers.
I did the things that made sense, knowing what buyers like to see in homes, and remembering the things that I found distracting when I was looking at homes as a buyer.
Home staging has become the norm in residential real estate. HGTV and print media have educated the public fairly well at this point, which has made it much easier to convince sellers that they should stage. And who doesn’t want to get the highest possible price for their home?
It’s important to keep in mind that there is no one way to be a home stager. When you’re faced with staging a vacant home, that’s a pretty straightforward situation where you will come in with furniture and décor and work your magic.
However, a lot of homes will be occupied, so that’s where we will focus much of our attention in this course. Don’t worry if you don’t have everything figured out before you start.
A lot of the fun of staging is that you get to use your creativity and create solutions on the fly.
Now that we’ve answered the question ‘what is home staging’ let’s move on to a quick overview of why we stage homes for sale.