As long as I’ve been involved in home staging education there has been a lot of misinformation out there about home staging certification.
So let’s discuss a few of these issues right here once and for all. If you don’t know me, I’m a home staging educator from back in the early 2000’s so I’ve seen all of the current programs appear, evolve, and market themselves over the years. Some have a track record and some are brand new.
I always say I am semi-retired now, which to me means I am less interested in marketing myself and more interested in playing a mentor role for people wanting to get into the business. I love the industry but what I don’t love is some of the myths students come away with as a result of different schools’ marketing efforts.
Home Staging Certification Fact or Fiction
- You need to be a certified home stager in order to get started in the business. This is pure fiction. While it is true that it may make you feel more confident starting out with a certification under your belt, it’s not necessary. In my experience, your portfolio is the number one most important aspect of your success. It’s not like other professions where a specific certification is a requirement. Which brings me to the next item on the list…
- There is one particular school’s credential that is a must-have to be successful as a home stager. Again, fiction. There isn’t a certain school or program that will make or break you in home staging. I would only be exaggerating slightly if I say it this way: “Nobody cares!” Nobody really cares which program you got your education from. People do care about whether you’re good and what they will gain from using your service. Get the education that works best for your learning style, budget, time frame, and desire for hands-on or online.
- Home staging certification is great for building your confidence. Fact. This is really true for a lot of people but not necessarily for everyone. When you’re new it can help to feel like you’re really ready if you’ve gotten a certification from a school that you respect. I personally think confidence boosting is the primary benefit of getting a certification.
- Home staging certification is a way to guarantee success. Fiction. No program will guarantee your success, no matter what their marketing materials may imply. You still have to put the work in. So it really helps if you truly love home staging so much that it doesn’t feel like work to you. Because taking client calls, doing your bookkeeping, working on marketing, and all of the other back-end stuff will probably feel like work at some point. The payoff is huge: your own business! Imagine what you want to achieve and then do it.
Here is a link to an article I wrote about some of the home staging courses available and a brief review on each. You can also take a look at the free home staging course materials we have available to help you get started.
The most important thing for you to do when learning home staging is to have fun. Choose the school that feels right to you. There are courses available for all budgets. Or, learn on you own like I did. There’s nothing wrong with that at all.
I hope this has been helpful!