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How to Start a Home Staging Business

Have you been thinking about starting a home staging business? Here’s a quick overview of how to start a home staging business.

You often see home staging listed as one of the best businesses to start, and it’s been that way over a decade. There are good reasons why home staging is a perennial favorite.

First, it’s relatively easy to get into this business. You don’t need any specific degree, certification, or credential to become a home stager. You do need good training so that you can do excellent work for your clients. There are many home staging books that can teach you how to do it, and you can learn what you need to know from our affordable courses. Go to our home page and find the home staging course links to get started.

Home stagers can make very good money, and you can control how much you work and take time off when you want to. It’s fair to say that $50 per hour is attainable as a home stager, and you could even see earnings of $75 or $100 per hour as you progress.

Once you have the training and have developed your skills to the point where you can do professional-quality work, start marketing yourself as a home stager in your area.

Thanks to HGTV and other media exposure, more people know about home staging than ever before. In the past, part of your business strategy would have been to educate the market about the benefits of home staging, so that you can find people willing to pay for your service. It’s a lot easier to sell home staging now since so many people are already aware of the value you provide when you stage homes for clients.

In addition, social media gives you plenty of marketing outlets. You can use Facebook, Pinterest, Instagram, Twitter, and more, which enable you to reach out and find a local audience, establish credibility, position yourself as an expert, and network with other professionals. You can do this for free, or you can run ad campaigns such as sponsored posts on Facebook and Instagram that won’t cost you a lost of money.

You also have a lot of good options for getting a great-looking website for not a lot of money, if you’re starting up on a budget. Platforms like WordPress, Squarespace, Wix, and Weebly give you a range of options for building your own site using ready-made templates.

If you have a budget for a professionally built website, I would like to pass along this company for you to look at. I think you’ll be happy with the results. You’ll save yourself a lot of time and your home staging website will look super polished.

Your website will be one of the main ways that clients find you. Put up examples of your best work and let people get to know you a bit through your “About” or bio page.

For more information on starting a home staging business, please see our online courses.

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If you have a moment, please let us know what challenges you have faced when seeking home staging training. We are always looking for ways to improve and serve you better.

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